AI Insights · Timothy · January 2025
Top 5 Medical Apps on iOS in Colombia: Q4 2024 Insights
Explore the performance of leading medical apps on iOS in Colombia during Q4 2024, with insights into downloads and active user trends.
In the final quarter of 2024, the top five medical apps on the iOS platform in Colombia demonstrated varied performance trends, as revealed by Sensor Tower's data.
Farmatodo Col maintained a steady presence, with weekly downloads averaging around 6K, peaking at 6.9K in early October. Active users showed a notable increase from 94K to nearly 119K by mid-December, indicating growing engagement.
EPS Sanitas experienced a gradual decline in downloads from 2.8K to about 1.7K by the end of the quarter. Despite this, active users remained relatively stable, hovering around 36K to 37K throughout the period.
Salud Total EPS-S saw downloads fluctuate slightly, beginning at 2.6K and decreasing to 1.5K by late December. The app's consistent download pattern suggests steady interest.
NUEVA EPS MÓVIL experienced a decline in downloads from 1.3K to 890 by the end of December, indicating a potential drop in new user acquisition.
Lastly, OpenEvidence displayed a unique pattern with a sharp peak of 2.1K downloads in mid-November, followed by a steady decrease to 315 by the end of the year. Active users were reported at 4.8K in the final week, highlighting user retention.
For more in-depth analysis and data, visit Sensor Tower's website.
